Search Engine Optimization is helping to get
higher rank in search engines
SEO helps to make backlinks to your site
to increase traffic
SEO for your
website will give users what they are looking for. It is analysis of
your website and required improvements for to make your site
possible to index and rank for search engines.
We need Search
Engine Optimization for our website quality improvement. It is a
process, some actions to get particular website to the search engines
to, and SEO uses for that some techniques. It is true science to place
your website in the first few pages of search engines.
Basically SEO is targeting the audience when they search via particular keyword for a particular business, website or thing. It is a major part of online marketing.
Create well written page with useful content for each keyword family you chose. Focus each page of your website or blog exactly on one keyword family. Every page of your site must have three important unique tags: HTML title tag, meta keyword tag and meta description tag.
Improve Search Engine ranking of your site adding keywords related to your content's topic
Meta Tag
It is a unique HTML title tag that says a lot about your webpage. It hides important information. This tag does not affect how the page is
displayed, but gives info what about is your page and which
keywords represent content of the particular page.
Every tag has it place in HTML code document, and HTML meta tag lies between the open and closing head tags. Inserted text into an HTML page between head tags is not visible when we open page in browser.
<head> <title>xxx <meta name="description" content="xxx <meta http-equiv="content-type" content="text/html;charset=UTF-8"> </head>
TIPS:
- Don't go more than 500 characters if you do not want that some search engines would ignore your site or, even worse, they can penalize you for spamming.
- There is a rule that we have separate all added keywords with commas.
- Choose only keywords, relevant to your content.
AVOID:
- If you want to avoid being penalized, your keywords must be repeated not more than three times in one page.
Description META Tag
META DESCRIPTION tag is looking like this: <meta name="DESCRIPTION" content="The text you want goes here.">
Meta description is words that you see under link when you are searching for something in search engines.
TIPS:
- Your description should do both explain and rise interest of users.
- You can do content analysis with Google Webmaster Tools. It will tell you how useful is your description meta tag: may it is too short, or may too long. Or may you have duplicated your description too many times.
- Better use only unique description for every your page.
AVOID:
- Avoid to write description meta tag that has no relation to page's content.
- Avoid to include keywords, which you have not included into your page's text.
- Do not use generic descriptions like "This is a web page" or "Page about online business".
- Never fill description meta tag only with just keywords and keywords phrases.
- Avoid to copy/paste your entire content into page's description meta tag.
- Avoid to use single description meta tag for all pages of your website or even for large group of pages.
Title Tag
Content of page title is showed in search results. Words in the title are bold, and help people to recognize if they have searched for what they read.
The format for Title tag looks like this: <title>xxxxxxxxxxxxxx</title>
TIPS:
- Your homepage's title can have the same name as your website.
- Try to create correct and unique titles for your pages to make it interesting for people, and eye-catching.
- Ideally if you come up with a unique titles for every your website's page.
- Choose only titles that are relevant to the topics of the pages content.
- Your titles should be short and informative. Do not make your title too long, because Google in such case will show not full title as search result.
AVOID:
- Avoid to choose not relevant to the content titles.
- Avoid to use titles as "New Page" or "Default" for your pages.
- Avoid to add keywords for title tag if you did not use them in the content.
Heading Tag
Search engines consider keywords that appear in the page headline and
sub heads being important to the page, so make sure your keywords and
phrases appear in one or two header tags. We have six heading tags sizes, and the most important is <h1>. The least important is <h6>. Heading tags make your text larger than normal text of entire page and shows to users that this part is more important and can help to understand type of content.
TIPS:
- Use heading tags only if needs, do not overload.
- Be sure to include Keywords into H1, H2...Headers.
AVOID:
- Avoid to place heading tags into text if this text is not helpful in defining page's structure.
- Avoid to put all text of the page into heading tags.
- Avoid to use heading tags just for to make better style of the text.
Other Tips
Customize your Meta tags
Make your meta tags on every page different. It is essential even if requires a lot of your work.
Spend as much time as needed, put as much effort as you can to think of what future visitors will likely type into search engine's box. this info should help you to customize your Meta tags.
Optimize images usage
Assign file name to every image you are using and take advantage of it. Avoid to place key words full text inside graphics. Remember, search engines crawlers cannot index graphics.
TIPS:
- Use only file types, supported by most browsers, formats of GIF, JPEG, PNG and BMP. Match of your file name extension with the file type is good idea.
- Use short file names and alt text for images, but it must be descriptive.
AVOID:
- Avoid to use file names such as "image1.jpg", or "pic.gif", or "1.jpg".
- Avoid to add too lengthy file names.
- Avoid to add keywords into alt text and never copy/paste entire sentences for it.
Make your site easier to navigate
Navigation is one of the most important aspects for search engines. It helps visitors to find quickly content they are searching for. And it helps search engines to understand what the content is important for the webmasters. The most frequented visited page and the starting place of navigation for many visitors is homepage of website. Every webmaster should think about how easier to navigate visitors from Homepage to next page, that has more specific content. For that you should make site map - simple page that displays your website's structure. Visitors could visit site map if have problems to easy find pages on your site.
TIPS:
- Better create two site maps: one for users, one for search engines. Simple site map for visitors and XML site map for google. Site map for Google you can submit through Google Webmaster tools. It helps Google easier to discover all your pages.
- Try to make easy way for users to go from general homepage content to the other, more specific content of your site.
- You should create useful and friendly 404 page. There will be times when your users occasionally open page and get warning that it doesn't exist on your site. It can happen because of clicking on a broken link, or they may type in wrong URL. Friendly 404 page will nicely guide your users back to nice working page of your site.
AVOID:
- Avoid to create complex web of navigation links, linking each page of your site to every other page.
- Avoid letting your HTML sitemap page to become out of date with bunch of broken links.
- Avoid to create your HTML site map listing pages without organizing them. For example, you can organize pages by subject.
- Avoid to allow your 404 pages index by search engines.
Improve the structure of URLs
You should think about how to make your URLs simple to understand. Make URLs constructive for to keep your site better organized. It will also lead to better crawling by SE. URL with relevant words give users and SE with more information about particular page. Search results always display URLs of pages.
TIPS:
- Webmaster Help Center page on Creating Google Friendly URLs will help you to learn more about URL structure.
- Make your URLs relevant to your site's content as it is more friendly for visitors who are navigating your site. It is easier for visitors to remember them easier.
AVOID:
- Avoid to use prolonged URLs with irrelevant parameters.
- Avoid to use excessive keywords such as "online-business-onlinebusiness.htm"
Offer quality content and service
TIPS:
- Your texts must be easy to read.
- Always stay organized and loyal to topic you have started.
- Publish only fresh content as it not only keep your visitors to come back again and again, but also will likely bring in new visitors.
- When considering topics keep in mind that you need to create content first of all for your users, not for search engines.
AVOID:
- Avoid to write sloppy text making many grammatical and spelling mistakes.
- Avoid to write large text without paragraphs, subheading or make layout separation on varying topics in your page.
- Avoid to duplicate content across your site.
- Avoid to insert many unnecessary keywords just for sake of search engines that are annoying your users.
Write better anchor text
<a href="..."></a>.
Anchor text tells Google and your users about the page you link to. Better anchor text make easier for users to navigate your site and at the same time Google easier understands what the page is all about you are linking to.
TIPS:
- For anchor text use expositive text - it should at least provide basic idea about page you are linking to.
AVOID:
- Avoid to write anchor text similar to this: click here, check this article...
- Avoid to use text out of topic or if it has no relation to content you are linking to.
- Avoid to use as anchor text URL of the page you are linking to.
- Avoid to write long anchor texts like long sentence or any short text paragraph.
Some major search engines already offer paid websites indexing for a small fee. People who pay for it, are sure their sites will get indexed
quickly and they get high placement.
quickly and they get high placement.
Remember - the more relevant keywords you use,
the better ranking you have.
Use only relevant keywords and you
will likely get more hits.
I can recommend one more tool - Keyword Discovery - to improve your keyword list. Better use different keywords model and different titles for all your sites major and get all your titles and keywords added to search engines.
The aim of doing SEO is to make your site found
via many keyword searches!
via many keyword searches!
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