Promote website with Google is the best method to gain sustainable relevant traffic to any website
Google is well known for its constantly improved algorithms of search that shows only relevant search results. To get the best results in promotion of your website, you should improve your exposure on this powerful search engine.
We need some understanding how Google works. The main goal of any search engine, including Google, is to deliver relevant websites according to the search words we have entered.
How does this work?
Google crawlers constantly are exploring whole internet, they are following every link and looking at every image, they are downloading every and each piece of information they can understand. It is a lot of work to be done and it takes time. Google considers this job essential and it builds an accurate index that users could search for relevant information.
Present your website only in a way that Google could understand
Google does not understand text embedded in graphical form. In other words, it is very difficult to index accurately and search flash based sites. For better index, text should be formatted as text. Webmasters insisting on a sites based on graphics, should add alternative text.
Make sure Google really submitted your site
Building your site, you can use Google Webmaster tools for registration and submitting your link. Also, upload an accurate site map for to give Google your helping hand. When Google get to know that you are there, they will add you to the index. If you did that - you made a great start, but also accept fact that there are a millions of other webmasters who are trying to attract attention of the same visitors as you are too. So, now you should focus on increasing your ranking.
Google has goal to mark out most relevant sites and for that they are using long list of complex algorithms. We know some of them, but most still are top secret. Mostly it compares key words to the content of our sites and so determine relevance.
Be targeted and relevant
If you want to attract visitors to your site offering network marketing business, then be sure you include these words in the text of your site pages, use these words as page titles. It also must be included in your site's url and also into meta data. If you have relevant pages, then this process usually happens naturally, so you do not need to worry very much about getting right balance.
Dishonest people may see an opportunity here to act not by rules and simply stuff their contest with selected keywords and can easily automatically rank as number one for these phrases - keywords. This idea is wrong idea as this kind of strategy worked long time ago, but not now. If you artificially manipulate your content stuffing certain key phrases, it will lead to Google penalty. Better avoid it.
Do not cheat
Now there is almost no way to increase your rank artificially. People long years have been trying to manipulate the google indexing system. True is, Google knows every your trick and penalize all cheaters. Honesty always was the best policy.
Trying to break into a competitive market, you will find that dozens sites rank for every possible keywords combination. You just need to do your research and find an unique niche for you. Build up your reputation gradually.
Find your niche in a keywords market
When it comes to find your niche, you should play around a little and search for niche ideas. That is easier to do with Google’s External Keyword Tool. This tool is free and helps you to find out both global and local search volumes for certain keywords and related keywords. Also shows those keywords competitiveness. Google’s External Keyword Tool is designed for helping to chose keywords for advertising purposes, and it also helps you to find a niche.
One more way how Google determines relevance - it uses recommendations of other people. For example, if an established website in its relevant topic gives link to your site, then Google treats this linking to your site as a confidence vote. No any decent site will not link out to poor or rubbish site, so it is usually indication of good quality. The more such quality links you manage to get, the better for your site ranking.
Build good quality, relevant links with other websites
There are few ways to do this. You can build links via article submissions or using social media, you can do it via commenting on blogs or spreading your word in forums. Still, the best way is to do it via exchange your links with reputable sites. This can take some time and you may need to write many people and beg for their links, but they will probably accept if your site has useful info for their visitors. Keep in your mind that top ranked sites constantly are getting requests for link exchanges, so better provide really good convincing reason why they should choose your site. You could first try to start with less established sites and build up your reputation, then try better ranked sites.
Check out your keywords competitiveness
Now, when you have spent some time for to find keywords suitable for your niche market, and figured out on which keywords you will focus from now, next your step should be to check out how competitive your keywords are!
You can do it simply by typing your chosen niche keyword to Google.com. In this easy way you get to see how many other pages are listed in the results data for your keyword.
Spend a bit of your time to check out also search results of video and images to see all your competition. Everything works there when you are finding your niche.
Avoid automated link building programs
There are many automated link building programs online and you may have seen any of them providing automated link building for increasing dramatically your Google rank just in short time. Be aware of these programs – you can get many links and may see as result some increase in ranking, but usually these links will be placed not on high quality sites. It can lead your site to penalty as Google does not accept any link farms. If Google discovers it, you site will be removed from their rankings.
Adhere to website standards
The World Wide Web Consortium (W3C) is a group that regulate websites standards and is html code's benchmark of sites for all world. You need that your site stick to their standards. You can check it using their validator for to make sure that it is easy to access your site by all major browsers.
Update your site regularly
Do not forget, Google knows how often you update your site, and they give its priority to regularly updated sites. With a time your site will grow older and easier gain reputation in Google. To help this happens, better add or change something in your site at least once every month, better once a week or more often.
Be patient
It takes time and hard work to build an online presence for your site. If you do not see quick changes in Google, you need to remember that there are over a billion websites on Google database and to filter all them takes time. To launch a new site can be really a tough job, but you need just stick to the rules I mentioned above, and you will get there.
There is no secret, that Google long time already is the most used and popular search engine. Millions people from all over the world, newbies and experts, young and old are using Google for their searches.
It is very important to get your website indexed in Google. Google submit is free for all of us, and it is fast and easy to do. But before submitting your site, search Google for to find out maybe your website
was already indexed by Google.
To do this:
- Enter your domain name into google.com search box.
- Type it exactly as it was registered. If as the first result comes your site's domain name - means, your site was indexed already and you do not need to resubmit it again.
- If the results are not showing you site's name, submit it using the link above.
- Be patient, as it may takes up to three weeks to index your site. Stay away from resubmitting during this time, but if your site will be not indexed even after three weeks, then you can resubmit it.
Market your website with Google AdWords
AdWords is an innovative way to advertise
your website or business online.
Benefits of AdWords adverising:
- You get targeted marketing.
- You get increased traffic, and this means more visitors to your site.
- You get improved exposure on the search engines.
- You can use advertising suited your pocket.
Google AdWords marketing is based on a keywords or key phrases, entered by people on the Google search engine. These search words-keywords decide what the advertisements will be displayed on the users page. The system takes care to show relevant selected advertisements,
not just random ones.
Google AdWords can be useful for both commercial websites or private individuals who have goal to attract more traffic to their websites. It can greatly help to get more visitors and high quality traffic to your website.
There is no button to click and get your website on first Google page. Too many people somehow think, that everything online should be only free and easy, but it still cost some money to attract many targeted customers. And even if you are willing to spend some money, without good product or service you can't succeed.
Search Engine Optimization is not just about getting high rankings on Google or backlinks. SEO must help to get sales for you and improve your business stand. Focus your attention and efforts on things that influence your business and stop searching for the latest tricks
to make it fast and easy.
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