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February 12, 2015

Get Traffic To Your Site

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Driving traffic to your site takes time and

 actually never really ends

 
Some people think that  it is enough to create own website or blog and they will get tons of visitors. But truth is for biggest part of bloggers and webmasters get traffic is not an east task and it takes enough hard work. To get traffic is not a task for one night to accomplish. 

So, how people get to know where to find your website
 if you will not tell them? 

You must ADVERTISE your website

There are many ways online and offline how to increase traffic to your site. Some ways will cost money, and some are free. It is an ongoing task to get traffic and you must do it constantly, if you want to increase and to keep it.

Increased traffic means several different things: increased number of page views, increased hits and increased unique visitors.

 

Here are some free ways for to get traffic: 

  • OPTIMIZE YOUR SITE FOR SEARCH ENGINES 

Search Engine Optimization is about ways to get your website 
to the top of search engines.

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Major and he most used way to get free traffic always was search engines. That is the reason why you should do your homework right away and optimize your website in a way to rank your site well for your targeted keywords. SEO always was and still is  the most powerful way for getting free traffic, and I really would advice you to invest some additional time and efforts into the your site's optimization.
 
Optimize your website making it friendly to search engines. Then submit it to various SE and directories. Be sure submit  your site not only to the major search engines: Google, Ask, Yahoo, Bing, but in addition it worth submit it to less known web directories. If you list your website in as many places as possible, it can help you to boost site ranking in major search engines as well.

What means SEO? It means that your site wins the top positions on search engines, when people search using  keyword or keyword phrases that are related to your products or services. If you arrange your website badly, as a result you get not indexed website.

Title, description of your site and header html tags must accurately convey a subject of your site's content. Search engine algorithms will use these as keywords to categorize your site and direct relevant traffic.

SEO optimized website will give benefit to you: higher website ranking in all search engines and it will give you more sales, as you get more good targeted audience, people who buy more your products and services. Also, this helps you to brand your name.

Note: you should not use services which automatically submit your site to hundreds or even thousands search engines. This can be considered as spam and can lead to your site being blacklisted.

 

  • LISTING YOUR SITE IN ONLINE DIRECTORIES

get_traffic_to_siteThink about getting listed your site in directories. You should submit your site to all  major web directories. Submitting will generate traffic directly from directories itself, also will help you to improve site's popularity. 

Directories, both paid and free, are available for you and can help in marketing your website. Just spread your word about blog or website you have, submitting it to various directories. That helps you to win on Google also! 


  • BUILD BACK LINKS

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Create separate page of links to other non competing sites of the same niche. It is good idea to contact other websites owners with  exchange links proposal. You agree to add their sites link to your website, and they in return will link from their websites to your site.

Backlinks are very important part of your website management. You can trade links with other websites closely related to the same subject as your website, and it will bring  more traffic to your website. It will be additional traffic. Your website's links in other similar sites lead to more clicks for you and in this way help to improve your site's rankings in search engines. Finding backlinks, search engines directly index your website.  

  • IMPROVE YOUR WEBSITE

get_traffic_to_siteYour website must offer  original and quality content. Great content is the most effective way to increase traffic to website. Best is to create content that is helpful and useful for others. Offer information that your visitors need, be entertained, help to solve any problem, and find out quality news to share or even share good laugh.

It is important to keep your content fresh always. You need repeated visits of your readers, and for getting people attention is critical to provide regular updates to your website. If possible, add fresh content every few days, if not possible - try to do it at least once a week. 

For a fully functioning successful website, be sure your tags are in place and check do your links are not broken. Submit website's sitemap.xml file to Google in order to have your website showed in Google search engine.

Focus more on the pages text rather than
 on the images or graphics:
  • Keep it simple. 
Do not overload your website with an unnecessary visual elements, allow important items to stand out. It is goof to leave some empty space on the pages for the illusion of space would be visually pleasing, for easier to navigate.
  • Clean background. 
get_traffic_to_site A lot of graphics and  texture in the background of site can be distracting. More texture in the background will make your text and images less noticeable. If you want to use not a white background but other color, be sure there will be contrast between the color of background and text.

White background and black text looks clean and is easy to read. But be careful if you are using brighter or darker colors such as red or yellow as they cause visual fatigue and reader can lose his focus on reading text.
  • Make it quick. 
Most visitors simply get impatient if it takes more than five seconds for opening website. Be sure your pages are loading as quickly as possible. If not - better eliminate unnecessary graphics, and especially flash graphics, as they can be time's thieves.
  • Have a good design and layout. 
If your blog or website's design is too messy, too sloppy, if it is hard to navigate, if you have a rainbow of colors that are hard for the eyes or just don’t match, if your website is full of errors, then be sure - your site instantly goes down the drain.
  • Use well-aimed keywords for your content
Keywords are words or terms that most people looking for online and that is a way how people find your articles. Check your keywords with free Google terms, find and  use most popular and relevant one in the title of your article. Descriptive title will let people   to know right away what they can expect reading your text.  Don't overdo it, or it can be considered as you are trying to spam Google. Simply use keywords naturally when you describe topic.

     

    • GIVE FREEBIES

    Who does not like a freebies?! 

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    People like free things, not matter what it is. Offer something for free what people want to find at your site. Give them good reason to come back again and again and get more. For instance, you can offer free downloads and regularly update them. Or you can offer discounts and coupons, give away e-book with watermark with your add on it. Also, you can allow your visitors to download free software: shareware and freeware.

    Other way is to offer free online services and/or utilities from your website. For instance, it can be search engine submitting, pings for blogs, copy writing. Or even give free consulting if you have some skills and knowledge - you can send it via e-mails or even by phone.

     

    • ADVERTISE IN ONLINE MEDIA

    • Consider Pay per click if you have money. Big search engines, such as Google, Yahoo , Bing provide submition schemes.
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      • Use e-zines. Submit your articles to all free e-zine directories on the internet. And also submit your articles to writing sites that accept article submissions. Don't forget to include your web address and business information at the end of every article. This is great way to create one way back links to your own website. Doing this, you will have effective way to get listed your site on any search engine.
      • Buy ads, linking to your site if you have money. Also, buy sponsored links on other related to your niche websites. This is a way to get more people visiting your site; many sites online offer model of paying for performance.
      • Participate in some banner exchange programs. There are free programs, and such participating will lead to a few extra visitors to your site. There are various types of traffic exchanges, but idea all of them is the same - it is like team working with other webmasters: they are sending traffic to your site in exchange for you send to their.
      • Use E-mail marketing for your site. Just blast out any special offers you can come up, but be nice about it.
      • Write articles for publication on websites of other people. The profile of the author will link to your site.
      • Create your newsletter. You can ask your visitors to sign up for newsletter, but send it regularly.
      • Post in forums. There are many forums online you can visit. Choose such discussion forums where people of your target market like to gather. You must post useful responses to questions including signature - link to your website at the end of your post.
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      • Comment on blogs. Choose websites on the topic related to yours and visit them for to leave comments. Most blogs allow comments about the issues being discussed, insightful comments on blog topics. Making comment you can leave your website link. Every your comment with your site's link will remain there permanently.
      • Create an e-mail "signature" - your name with your website address and cute short tagline can perfectly describe the main benefit of your site. It is possible to set your e-mail program that it will automatically add your signature to the end of every e-mail you are sending.
      • Join free safe-lists. Safe lists are lists of subscribers who opted-in to receive and send emails to each other. Through these sites you can instantly reach thousands of potentially people just by sending out your emails. Good side of safe lists is that you do not need to worry about to get spam complaints - everyone on this kind of site has opted-in to receive emails from others. 
      • Update your social sites profiles status letting your friends to know about every update of your site. Create Facebook's fan page. Even your friend's friends will be able to see your site's updates.
      • Use social bookmarking sites and submit to them for the reason to create back links to your website. It will increase you website's page rank as well.
      •  

       

      • USE OFFLINE MARKETING

      Offline marketing is the same important as online. It should be
       integrated for getting maximum effect. 

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      You can promote your site in many offline ways: paint it on your car, put flyers and stickers, use traditional media: newspapers and magazines...
       
      Be sure your web site address - URL –  appears on all forms written communication with other people: business cards and print ads... 

      Talk with everyone you meet about your business, but do not be bothersome. You will be surprised how many people also are looking for others help to increase their business. Sometimes we find business of the same niche in places we never would have expected.

      And of course, you should design nice attractive business cards and hand out these card to everyone who may needs to contact you in the future. Your business cards should always be with you. 

       

      • USE WORD OF MOUTH

      get_traffic_to_siteWord of mouth - social networking marketing is free advertising for you, your company or service. One message on your profile will read a lot of people. In such way many people get aware about your website. Use all biggest social networking sites, such as Facebook and YouTube, Twitter and Linkedin, google+ and others to get your word out. 

      People usually more trust words of someone they know than paid advertising of unknown person. We always are tempted better to trust who and what we know. Word of mouth means much when it comes to expanding your business and branding yourself as an expert in your field.

      Word of mouth already outweighed traditional advertising. There is no better advertising than when someone tells others what he tried out and liked your product. 

      The point is that your visitors should desire product that you have,  and not only come back again for it, but  even share with others.

      There is such as Facebook plugin and you need to think about add it to your site that  anyone can come onto your site and spread his word via clicking Facebook button. Share buttons became common now for everyone, and it is all about word of mouth.

      And one more - be patient.  
      Search engines usually need some time to index any new
       website and domain, to index all content.

      You need to be patient. Even after being listen in Google, it may require a bit more, or a lot of work still. You may need to acquire more skills, to be more proactive. Nothing will fall out of the sky. It will take your time,
       hard work and perseverance.

       

      If you believe in yourself and follow only success principles, you will become successful




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      Get Traffic To Your Site

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