Twitter For Business

 

Twitter for business

  Twitter has begun to roll out advertising to small business owners and online businessmen. It gave opportunity to share content and offers with big new audience. Twitter is smaller  than Facebook, but it still has an incredible 465 million accounts and people make 175 million tweets each day. 

What Is Twitter Advertising?

Twitter advertising is sponsored Twitter activity. Twitter offers  two different advertising types that you can do on this site, and it is known as Promoted Products.

Promoted Accounts: You can gain followers - people who want to hear more from you. They have possibility to spread your word to others. Twitter looks at your interests, your followers and then promotes your account to new users with similar interests. If you want to grow your account’s followers, choose this option. What is major upside of this? You will be  charged only when someone new follows your account.

Promoted Tweets: It allows to get your best Tweets in front of more targeted people. It can be smart idea to do if you are pushing to sell particular product or have good promotion. Good side is that you will be charged only if someone engages in your Promoted Tweet. 

To create promoted Tweet is simply and easy - you send your Tweet to followers and after promote it. Your promoted Tweets content appears in Twitter search results. Every time when any user searches for a keyword, all content with this keyword appears in search results. It is like you use paid search ads. Only difference - Promoted Tweets are offered to people on a Cost-per-Engagement basis. And still, like with PPC, you pay only if someone performs an action.

 
Sometimes advertising  can be not easy for small business. Twitter advertising option can be great tool! It is great way to tell people how is doing your business. And all you need to do is to put short messages online, in such social network as Twitter, where a lot of people instantly can see it.  

 

How To Start:

• Create Twitter account 

It’s absolutely free and it is easy to do. Enter your name, your email address and choose password for your account. On the next page, choose username for your profile. Since you we want to use Twitter account for business, you should incorporate your company's name into your profile. After check your email, follow instructions and confirm your new account.

• Set up your Twitter profile

Now you can log into new account and begin to set up your profile. For that you need to enter your:

• Your location.
• Your website or blog URL (if you have any).
• Your short bio.

Your profile photo should be either a shot of professional looking your head or your company's logo, if you want Twitter profile more in “corporate” nature.

Finally, now you need to create branded Twitter header and background to make your profile consistent with your other branding, distinct and memorable to others

• Know why you’re on Twitter

Many  people and small businesses rare have clear Twitter objectives. Usually they think that followers will flow to them just because they have settled up an account. Think about that you can to attract new customers-followers to your company giving education for others, and through exciting content to engage current followers, or even convert your fans into customers.

Your most important formula of Twitter should be 

 Objective+Target Market = Success

• Bring customers

If you want to be successful on Twitter, then your company must to have human face. You will get nowhere with impersonal and automated tweets or advertising. But whatever you think to do, please, do not start to spam your followers with direct messages promotions. All your direct messages  should be written specifically for particular people. Just take time and get to know your followers...

So, yes, it is important to know your objectives and your market and know where to find it. Don’t spam, but this does not mean you should be afraid to connect to your followers.

Twitter, if to use it in right way, can be an effective advertising tool, but it takes some persistence and strategy.

• Business network expansion

If you search keywords related to your business and services on Twitter search, you will find a lot of clients and consumers of this platform. You can choose some and simply join some Twitter topics and forums in order to gain new partners or investors for your business.

• Build website traffic and relationships

If you want to build relationships and also get traffic to your website, just enhance your reputation. And it is easier to do by sharing powerful information to target audience, or to share your new expertise. Instead of just selling your products, better focus on building relationships with people. It will increase traffic to your websites and you get business leads.

• Post latest updates

Feel free to post and share latest news of your business and events in short messages. It is good idea to highlight special events and new products. Do not forget to share special or discount services. Twitter is one more social platform for to make your business' online presence more convenient.

Wrong ways to use Twitter for business

Twitter is able to provide great opportunities for all entrepreneurs, but not all of them are using it in right way. Can businesses maximize benefit that Twitter offers to them? Or maybe they are just wasting with this social site their precious time and are left unnoticed and unread? I will list some wrong Twitter practices you should pay attention at.

• Not having own brand

Of course there are a lot of business offers listed in Twitter, but there are still a lot of people to get attention of. Stop thinking that it is enough to do your best establishing strong relationship with your target market, they will recognize your efforts. This is a reason why you need unique business brand. All well known products have trademark and you should have one also. Your business trademark helps to make your business more memorable for other people.

• Inactive account

Secret of effective social media networking - be active for real. You can have accounts in almost all social networking sites, but they will remain useless for you if you are not updating them on a daily basis. Post helpful and informative posts and it is what  helps you to become more known, to get visible your business to target market. Instead of letting your account to rest in loneliness, use the power of tweets! You should tweet  all latest information about your products or services. Tweet also all new posts added to your official website! Re tweet every post where people say something positive about your business.

 

• You do not follow people back

People usually follow your account for reason that they want to know more about your company, your business product, so why not follow them back? If you follow back them, they will recognize that you appreciate them. It shows that you  are interested in stable connection with them. 

• You do not listen to what followers say

Communication is two-way process always, sand if you want that people around you start listen to what you say - you have to learn listen to them also. Also keep in mind that if you want constantly improve your products and services, take into account all feedback you are getting. Always check your “mentions”.

• You do not promote yourself

If you are not promoting yourself, how people will get to know you exist in Twitter world? It would be sad if you have exceptional products, great services and even well constructed tweets, but no one is able to know about them. What are you waiting for? Just hurry up to promote your business, and one of the easiest way to do it is promote your  Twitter account!

Social networking sites can be powerful and convenient if you use them properly. They allow you to easy reach wider audience without spending much money, and that is truly amazing way for many businesses.

   Twitter is powerful social media tool, it allows people and businesses
 easy way to market themselves.